Knowledge & Insight

Tips for entrepreneurs
who want to make a smart choice.

No jargon. No fluff. Just honest information about websites, design and online visibility, written for people who run a business, not for nerds.

Ultimate Guide

Having a Website Built: The Ultimate Guide for Entrepreneurs (2026)

Having a website built as a (starting) entrepreneur or SME? This complete guide walks you through the entire process: from planning and design to SEO and conversion. Everything you need to know to make your website a success.

15 min read

Read the complete guide Conversion

From visitor to customer: 5 tips to increase your conversion

You have many visitors on your website, but few inquiries? Discover 5 practical tips to increase your conversion and get more customers from your website.

4 min read

Read article Trends

The most important web design trends for SMEs in 2026

What are the web design trends in 2026 that you as an SME owner or freelancer should pay attention to? Discover how to stay ahead of the competition with a modern website.

4 min read

Read article Technology

Why a slow website costs you assignments as a freelancer

Is your website slow? Discover why your website's loading time as a freelancer is crucial for your Google ranking and attracting new customers.

3 min read

Read article Costs

What does having a website built cost in 2026? (Honest answer)

On forums you see €500, at large agencies they start at €5,000. Who's lying? Nobody, but the difference is bigger than you expect.

5 min read

Read article Comparison

Having a website built or building it yourself with Wix? Honest advice.

Wix and Squarespace sound tempting: you pay little per month. But what does it really cost? And when is it smart, and when are you shortchanging yourself?

6 min read

Read article Local

Web Designer Tilburg: what should you know before you start?

What makes a good web designer in Tilburg? What does it cost? And are you falling for the wrong one? These are the questions you should ask yourself.

4 min read

Read article Pitfalls

The 5 most expensive mistakes when having a website built

Most entrepreneurs make the same mistakes. Not because they're stupid, but because nobody told them this beforehand.

5 min read

Read article Costs

How much does a web designer cost per hour in the Netherlands? (2026)

From €25 per hour on Fiverr to €200 per hour at an agency. But the hourly rate only tells half the story.

4 min read

Read article Strategy

Landing page or full website: what do you need?

As a starting entrepreneur you want a website. But which? A simple page or a complete platform? The answer depends on one thing.

4 min read

Read article SEO

Why isn't my website findable on Google? 7 causes

You have a website. You Google yourself. And you're nowhere. Frustrating? Absolutely. But there are only a few real reasons why this happens.

6 min read

Read article SEO

What is local SEO and why is it essential for your business?

You hear about it all the time. But what is it exactly? And what does it actually do for you as a local business owner?

5 min read

Read article Process

How long does it take to have a website built?

Some web designers say 6 weeks. Others promise 48 hours. What's realistic, and what can you do yourself to speed things up?

4 min read

Read article Comparison

WordPress or custom website: which is better for your business?

Every web designer has an opinion. But the right choice doesn't depend on what's convenient for the designer, it depends on what you need.

5 min read

Read article Conversion

Why 70% of your visitors leave your website (and how to stop it)

They click your link. They land on your page. And after 8 seconds they're gone. How is that possible, and what can you do about it?

5 min read

Read article Local

Setting up Google Business Profile in 2026, step by step

Free. Powerful. And yet most local entrepreneurs don't do it right. Here's how to get it right in one go.

6 min read

Read article Technology

What is a good loading time for a website? (And what it costs you if it's too slow)

A slow website is a silent customer killer. Every second of delay costs you visitors, and those visitors are potential customers.

4 min read

Read article Industry

Why a beautician can't use Instagram as a website

Instagram is nice, but it's not a website. Discover why as a beautician you need your own website and what should be on it.

4 min read

Read article Industry

Web Design for physiotherapists: what should be on your website?

A website as a physiotherapist should radiate trust and make it easy for customers to book. Discover what should be on it and why it helps your practice grow.

5 min read

Read article Industry

How do you get more inquiries as an electrician? (Website + SEO tips)

Electricians are often found via Google. Discover how your website generates more inquiries with the right texts, structure and local SEO.

5 min read

Read article Industry

A website for your painting business: investment or luxury?

Is a website for your painting business worth it? Discover why it's an investment that pays for itself, and what should be on it.

4 min read

Read article Industry

The ideal website for a gym or personal trainer

A gym website should recruit members and keep classes full. Discover what should be on it and how to achieve that.

5 min read

Read article Hosting

Web hosting for entrepreneurs: what do you actually get for your money?

Web hosting sounds technical, but it determines whether customers can see your website or not. Discover what you need as an entrepreneur and what to look out for.

5 min read

Read article Technology

What is responsive web design and why is it non-negotiable in 2026?

Responsive web design ensures your website works well on every screen size. Discover why it's indispensable in 2026 for your findability and conversion.

4 min read

Read article SEO